At TUTTOFOOD Milano, we created a space designed to be truly experienced: a place to meet, discover and taste our products. Among the many news: Gran Ruote, inspired by the partnership with F1, Riccioli Al Bronzo, and the GranCereale Protein+ line.
At the Formula 1 Miami Grand Prix 2026, Barilla brought the spirit of Domenica Italiana to the track!! Recreating the warmth and togetherness of a traditional Italian Sunday. Around a shared table and many plates of Barilla Pasta, at Torno Subito Miami, the restaurant by three‑Michelin‑starred Chef Massimo Bottura, guests experienced a moment of real connection, made even more special by reuniting VCARB team members with their families for a surprise dinner. Joined by ambassadors including Mikaela Shiffrin, Nico Rosberg and Arvid Lindblad, the evening celebrated the simple but powerful idea of putting people and relationships at the center - even on race day!!!!
We brought the taste of Italy to the heart of the United Nations! At the 29th United Nations Correspondents Association (UNCA) Awards in New York, we celebrated the historic recognition of Italian cuisine as UNESCO Intangible Cultural Heritage. During the evening, Chef Massimo Bottura was honored as UNCA Global Advocate of the Year, while actor Javier Bardem received the award for UNCA Global Citizen of the Year. Alongside journalists and global leaders, we shared our pasta #Barilla #AlBronzo with over 400 guests, symbolizing quality, simplicity, and creativity. A powerful moment to honor Italy’s food culture! #TheJoyOfFood
On november we unveiled our new #Barilla Innovation Technology Experience (BITE) in Parma: a 14,000 square meters hub where research, technology, and collaboration come together to shape the future of our pasta, sauces, and bakery products. BITE is now an open space for the world, a place to see, touch, and understand how ideas become high-quality food, driven by people’s evolving needs. Throughout the inauguration day, national and local institutions, academic and research partners, stakeholders, and media joined us to celebrate this milestone, tour the facility, and take part in a TEDx-powered conversation on the future of agrifood and open innovation. Thank you to everyone who helped bring BITE to life. Now, over 200 experts, including food technologists, researchers, engineers, designers, and chefs, begin their journey side by side, blending tradition and technology to craft tomorrow’s products with quality, creativity, and sustainability at heart.
This year, International Women's Day invites us to embrace a powerful idea: Give to Gain. A simple truth stands at the heart of the 2026 campaign: when we give, we gain - as individuals, as organizations, as a society. At Barilla, this message resonates deeply. Our commitment to inclusion, equity, and fairness grows stronger when we share our time, our skills, our visibility, and our support with others. That is why the visual symbol of this year’s celebration is a puzzle of our colleagues’ faces — an image that reminds us that each of us is a unique piece of a larger, interconnected whole. When we come together, we build something stronger than any one of us could build alone. 🌺🎉
🌍 Il nostro impegno per la sostenibilità si riflette in ogni watt che utilizziamo. Oggi, il 48% del nostro consumo elettrico è prodotto da fonti rinnovabili, contribuendo a un futuro energetico più responsabile. Passo dopo passo, continuiamo a fare scelte che creano valore per le persone e l'ambiente. #CleanEnergyDay #TheJoyOfFood
Il modo migliore per conoscere il mondo Barilla? Entrare nei luoghi dove tutto prende vita! Solo nel 2024 abbiamo accolto oltre 4.000 persone nel cuore della produzione della nostra #pasta, lo stabilimento di Pedrignano. Gruppi di studenti, professionisti e realtà locali hanno dimostrato un grande interesse nel guardare più da vicino i processi produttivi e la dedizione alla qualità che ci contraddistingue. Sono momenti di incontro preziosi per noi: ci aiutano a rafforzare il dialogo con le comunità e a portare avanti il nostro impegno per la trasparenza. #InsideBarilla #TheJoyOfFood
A look inside Europe's most sustainable sauce factory! For 10+ years, we've crafted red and pesto sauces at our Rubbiano Condiments plant. From these frames shot by Francesco Bellina, you can see how innovation, passion for fresh ingredients and love for the products coexist.
⚥ Let's celebrate International #EqualPayDay! In our ongoing commitment to #GenderPayEquality, we successfully closed the gender pay gap globally in 2020 and we continue to strive for a more inclusive and gender-equal workplace. Our global efforts include aligning with the United Nations Sustainable Development Goals for Gender Equality, setting ambitious targets for women’s representation in management and leadership roles, and enhancing awareness of unconscious bias through education. Discover more about our journey: 👉 https://lnkd.in/ddjhMWUa #Barilla4Diversity
