While flashy campaigns grab attention, it’s often the smaller, more intimate moments that customers remember. Cleverly branded touchpoints can transform the ordinary into something extraordinary. And for companies working with tighter budgets, creativity is the ultimate superpower. From bespoke packaging to thoughtful inserts, these unexpected branding moments delight customers and tell a deeper brand story. Let’s explore how brands are using unexpected branding to stand out in fresh ways.
Some of the best hires aren’t scrolling job boards or polishing their resume. They might not even be thinking about a career move. But that doesn’t mean they’re not open to the right opportunity. According to LinkedIn, 87% of both active and passive candidates are open to hearing about new roles if the timing and offer feel right. So, how do you recruit the best people who aren’t even looking? Here are seven creative ideas to attract passive talent, blending digital tools with standout physical touches to showcase your brand at its best.
While flashy campaigns grab attention, it’s often the smaller, more intimate moments that customers remember. Cleverly branded touchpoints can transform the ordinary into something extraordinary. And for companies working with tighter budgets, creativity is the ultimate superpower. From bespoke packaging to thoughtful inserts, these unexpected branding moments delight customers and tell a deeper brand story. Let’s explore how brands are using unexpected branding to stand out in fresh ways.
The average person is exposed to around 4,000 to 10,000 ads each day. With a colossal number of brands vying for attention, how can your brand stand out, get noticed, and inspire action? The answer might be surprisingly old-school: direct mail. While many companies focus on crowded digital channels, direct mail offers a refreshing opportunity to stand out. It’s a physical piece of marketing—like a Postcard, Flyer, or Brochure—that a recipient can hold in their hands. From home delivery and in-store distribution to trade show giveaways and packaging inserts, direct mail is all about connecting with people offline in ways your competitors might not even be considering. And it works. Unlike email marketing, which has an open rate of 20 to 30%, direct mail commands attention, with 90% of it opened.
2025 is shaping up to be the year of the Business Card. No longer just tools for briefcases or boardrooms, they’ve evolved into miniature works of art, showcasing bold design trends that push creativity and innovation. With a conversion rate of 12%—far outshining the 2.35% average for websites—business cards are proving they’re as effective as they are stylish. From retro glamor to futuristic AI artistry, the best business cards are all about making a statement. We’ve rounded up the biggest trends to watch, along with ideas to help you craft attention-grabbing business cards that will make this year your brand’s best.
When it comes to creating the best Business Cards, it’s about more than just good design. It’s about creating something people can see, feel, and remember. A Special Finish takes your cards beyond the visual, adding tactile details that turn a simple card into a statement piece. Imagine handing over a card that feels as impressive as it looks, one that gets a double-take because of its shine, texture, or luxurious detail. That’s the power of MOO’s Special Finishes. These thoughtful touches show your customers that your attention to detail and commitment to excellence go far beyond the surface. Read on to discover how to create extra special business cards with MOO.
Founders are professional plate spinners, often juggling several business priorities at any one time. Growing the business can usually be found somewhere at the top of the to-do list. But at what point should a founder be thinking about codifying the purpose of their business? According to Dilys Maltby, Senior Partner and Circus co-founder, defining why your business exists – the raison d’etre of your brand – is a vital step in your business journey, and can be key to unlocking future growth.
For Lawrence Slater, great design isn’t about fancy techniques or big budgets—it’s about making an impact. Whether he’s working on a high-profile campaign for a global brand like Converse or redesigning a Flyer for a local cat groomer, his goal is the same: to help businesses stand out and connect with their audience. Trends may shift quickly, but one principle remains: good design makes a difference. Lawrence is committed to helping businesses look their best—no matter their size or budget.
Employee retention isn’t just an HR buzzword. It’s an imperative strategy that all businesses need to adopt to keep the best people on board. Right now, holding onto your team is tougher than ever. In 2023, 45 million U.S. workers quit their jobs. Losing a team member is expensive, with each departing employee costing the business around 33% of their annual salary. That amount doesn’t even factor in lost knowledge, disrupted teams, and the time spent hiring and training replacements. So how can businesses create positive company cultures where people want to stay? How can we help employees feel valued, supported, and genuinely part of something, so they’re more likely to stick around and give their best? Keep reading for practical tips on how to keep your employees happy.
Every January, we promise ourselves the world: we’ll get fit, read more, learn a new language, and save money. It’s the exact same in business: teams plan to revolutionize their workflows, boost profits overnight, and launch bold new strategies—all by Q1. Big plans are exciting, but too often, we’re trying to do too much at once. It’s no wonder that 80% of New Year’s resolutions fail by February. Starting small, on the other hand, makes change feel manageable and builds the confidence you need to stick with it. This year, why not focus on tiny New Year’s resolutions instead? They’re easy to integrate into your routine and surprisingly impactful. Read on for practical tips and strategies that will help you create changes you’ll actually want to keep.
