Fast recognises fast 🏁 We are expanding our presence in the world of motorsport by welcoming McLaren Racing as our new partners in a multi-year global partnership. This collaboration, which will see PUMA create team kit and apparel, spans the full McLaren Racing portfolio. It will bring fans closer to the action to experience the spirit, style and innovation that define McLaren Racing and invite them to become part of the team's story. Through special events and unique drops, the partnership will bring the exhilaration of racing to life in new and unexpected ways. After decades of collaborating with some of the greatest drivers and teams in the industry, it is an honour to write the next chapter of our long and successful motorsport journey together with McLaren Racing. Get ready to Race Louder 🚦
#GOWILD IN TOKYO In the third episode of our Go Wild series, we take you behind the scenes of PUMA’s biggest stage in Tokyo as the world's best track and field athletes come together. From exclusive access to the NITRO™️ Lab, where the future of running is engineered, to behind-the-scenes moments with PUMA’s star athletes and creators at the PUMA House and Flagship Store, this episode is all about the Future of Fast. We capture the energy of Tokyo, a city that never stops moving, and showcase how innovation, culture, and athletic excellence collide to push boundaries. Watch the full Tokyo recap here 👇
BRAND CAMPAIGN – GO WILD Introducing our biggest global brand campaign to date - 'Go Wild' - where we champion the power of unveiling your true self through sport. The campaign celebrates the individual and inspires everyone – amateurs and professional athletes alike – to unleash their true selves and discover greatness in their nature. By capturing the human instinct we all feel when playing sports, we want to inspire individuals to unleash their wild energy through sport. The first chapter is a tribute to runners unlocking the runner’s high – a rush of happy chemicals released during physical activity. 'For the Runner's High' moves away from featuring athletes and celebrities and instead celebrates the everyday runner as they stay true themselves and feel the joy.
Lass uns dir das neueste Kapitel unserer weltweiten Markenkampagne „FOREVER. FASTER. - See The Game Like We Do“ vorstellen - und dieses Mal dreht sich alles um PUMA Hoops. Die Kampagne zeigt unsere Basketball-Ikonen Breanna Stewart, Flau'jae Johnson, Scoot Henderson, LaMelo Ball und PUMAs jüngsten Neuzugang Tyrese Haliburton und lädt dich ein, das Spiel so zu sehen wie sie: entschlossen zu gewinnen, bereit, sich zu zeigen und aus purer Freude am Spiel zu spielen. Mit der Historie von PUMA Basketball, die bis ins Jahr 1973 zurückreicht, und unserer Rückkehr in diesen Sport im Jahr 2018, zeigt diese Kampagne nicht nur unseren Einsatz für das Spiel, sondern erzählt auch die Geschichte des Basketballs durch die Augen unserer Spieler und verdeutlicht unsere ganzheitliche Vision für unsere Marke PUMA Hoops.
Let us introduce you to the latest chapter of our worldwide brand campaign “FOREVER. FASTER. – See The Game Like We Do” – and this time, it’s all about PUMA Hoops. It features our basketball icons Breanna Stewart, Flau’jae Johnson, Scoot Henderson, LaMelo Ball, and PUMA’s most recent signee Tyrese Haliburton, inviting you to see the game like they do: determined to win, ready to show out, and playing for the joy of the game. With the PUMA Basketball legacy dating back to 1973 and our return to the sport in 2018, this campaign not only showcases our commitment to the game but also the story of basketball through our players’ lenses and our holistic vision for our PUMA Hoops brand.
Diesen Sommer haben wir 36 glücklichen PUMAs die Chance gegeben, den Zauber von Paris2024 live in unserem PUMA Haus in Paris mitzuerleben - ein Zuhause fernab der Heimat für unsere Athletinnen und Athleten. Alle PUMAs auf der ganzen Welt, einschließlich unserer Retail-, Corporate- und Produktionsstandorte, konnten an einer Challenge teilnehmen, um diese einmalige Gelegenheit zu nutzen. Um nach Paris zu kommen, musste unsere PUMAFam zwei Aufgaben erfüllen und an einer abschließenden Verlosung teilnehmen, um diese einzigartige Reise zu gewinnen. Und das war noch nicht alles – jeder unserer 18 Gewinner durfte sich einen PUMA-Buddy aussuchen und mit nach Paris nehmen! Insgesamt flogen also 36 Mitarbeiterinnen und Mitarbeiter aus der ganzen Welt - darunter Brasilien, Argentinien und Indien - ein, um dort unvergessliche Erinnerungen zu schaffen.
This summer, we granted 36 lucky PUMAs the chance to experience the spirit of Paris2024 live in our PUMA House in Paris – a home away from home for our athletes. Everyone globally was able to compete in a challenge to experience this opportunity, including Retail, Corporate, stichd and our production plant as well. To get to Paris, our PUMAFam had to complete two tasks and proceed to a final raffle to win this once-in-a-lifetime trip. And that’s not all – all of our 18 winners were able to choose and bring one PUMA buddy to Paris as well! So, in total, we had 36 employees flying in from all over the globe – like Brazil, Argentina and India – to create some unforgettable memories.
There is no community quite like this. 🌎 Welcome to PUMA Around the World – your introduction to the PUMA Family. Embark on our journey with us, from our humble beginnings in Germany to the vibrant streets of Korea and beyond. Whether you’re a sneakerhead, a sports enthusiast, or simply curious, embrace your individuality and become part of our global adventure today. Today we are sharing you some insights into our global PUMA Family 🐾
