commercetools today announced a preview of commercetools Cora powered by Google’s Vertex AI platform, announced at NRF 2026, demonstrating how enterprises can use its intelligent conversational search to improve product discovery, reduce friction, and drive higher conversions within their own digital experiences for shoppers. The announcement builds on commercetools’ November introduction of Cora, its AI-native shopping companion designed to maintain continuity across sessions and touchpoints. The collaboration illustrates how retailers adopting Cora can translate shopper intent into measurable business outcomes, including reduced cart abandonment and more consistent paths to purchase, while maintaining full control over brand, data, and customer relationships. For shoppers, it shows how shopping journeys can stay connected across devices and channels, preserving context and progress without having to start conversations and start journeys over from scratch. Built on commercetools’ flexible enterprise commerce foundation, Cora powered by Google Cloud’s Vertex AI platform demonstrates how intelligent discovery can operate at scale inside brand-owned experiences, rather than diverting shoppers to third-party marketplaces or competitors.
commercetools today announced a set of customer and platform updates at NRF 2026 showcasing how its global retailer customers are moving from AI experimentation to agentic commerce execution. The announcements highlight: (1) AI Hub as the connective foundation for agentic workflows, (2) Early enterprise adoption of the Agentic Commerce Suite (ACS) developed by Stripe, and (3) JD Sports’ commitment to executing agentic commerce using commercetools Agentic Jumpstart and ACS, alongside other recent customer successes. Together, these updates illustrate how unified commerce infrastructure is evolving to support a new reality. Shopping increasingly begins inside AI-driven environments, while transactions must remain accurate, reliable, secure, and governed at enterprise scale. commercetools’ approach enables its retailer customers to execute agentic commerce without replatforming by extending their existing commerce foundation into emerging agentic channels while maintaining control over pricing, availability, payments, and customer experience. Together, these updates show how enterprises are unifying commerce operations, moving from AI experimentation to execution, and positioning themselves for a future where agentic AI plays a growing role in how shopping begins and completes. commercetools enables retailers to move forward without disruption, delivering reliability today while supporting new ways to convert demand as the market evolves.
commercetools announced it has been recognized by Built In as one of the Best Places to Work in 2026. The annual awards honor employers across the U.S. whose benefits, compensation, and culture programs set the standard for today’s workforce. The recognition reflects commercetools’ continued focus on building strong teams, clear priorities, and a culture where people do their best work together. “What I’m most proud of is the team behind this recognition,” said Dirk Hoerig, Founder and Chief Innovation Officer at commercetools. “We’ve built a culture where people take ownership, work closely together, and stay focused on what matters. That shared commitment is what allows us to move quickly and succeed as a team.” commercetools was recognized across multiple categories, including Best Midsize Places to Work in Boston, Best Places to Work in Boston, and Best U.S. Midsize Companies to Work For. The rankings are determined through a data-driven evaluation of compensation practices, benefits, and how companies support their teams at scale.
commercetools announced the appointments of John Lentine as Chief Revenue Officer (CRO) and Paul Applegate as Vice President, Partners & Alliances. The appointments follow a strong fourth quarter and sustained customer and business growth in 2025, as enterprises continue to scale unified digital commerce across increasingly complex environments. In his role as CRO, John will lead commercetools’ global revenue organization, overseeing sales, customer expansion, and go-to-market execution. He will focus on scaling predictable growth, expanding enterprise adoption across industries, and translating platform capabilities into clear commercial outcomes for customers worldwide. As Vice President, Partners & Alliances, Paul Applegate will lead the continued expansion of commercetools’ global partner ecosystem. His remit includes deepening strategic relationships, building new alliances in priority markets, and driving coordinated joint programs that accelerate pipeline growth, new bookings and customer value.
By supporting Stripe’s new Agentic Commerce Suite through its AI Hub, commercetools gives businesses a far more direct and secure route into this emerging revenue channel. Its enterprise customers can easily make their products discoverable by AI agents and enable streamlined checkout with minimal changes to their existing commercetools environment. The result is faster time-to-value, lower integration cost, and the ability to show up where intent is increasingly forming. By pairing Stripe’s payments innovation with commercetools’ enterprise-ready agentic commerce foundation, businesses can: Make products discoverable to leading AI agents through a streamlined connection rather than building and maintaining separate LLM integrations Activate agent-driven checkout quickly and safely, with automated handling of shipping, taxes, and identity verification through Stripe, while commercetools keeps product, pricing, and inventory data consistent Protect transactions against emerging fraud patterns, benefiting from Stripe’s agent-ready fraud prevention while maintaining commercetools’ governance and control across the full commerce operation Maintain full ownership and visibility of the customer experience including across pricing, inventory, order logic, fulfillment, refunds and dispute management Accelerate time to market by connecting existing commercetools catalogs to Stripe’s Agentic Commerce Suite with minimal engineering lift
commercetools today announced Agentic Jumpstart, a new solution that helps global businesses accelerate growth and increase conversion as commerce moves into AI-powered channels. Built on commercetools’ enterprise-class platform, Agentic Jumpstart delivers a faster, lower-risk path to revenue by enabling enterprises to participate in agentic commerce safely and at scale. With orchestrated revenues from agentic commerce projected to reach up to $5 trillion globally by 2030, leading retailers including Frasers Group in the UK and Liverpool in Mexico are among the first to adopt Agentic Jumpstart, leveraging commercetools’ enterprise-grade foundation to increase revenue opportunities and strengthen customer engagement as shopping moves into AI-powered environments. Global partners, Accenture, EPAM Systems, Orium, and Valtech, are joining commercetools as launch integrators to help enterprise customers activate Agentic Jumpstart. These partners bring deep experience in enterprise commerce and will collaborate on go-to-market programs that help brands capture new revenue streams and deliver differentiated experiences securely across conversational AI channels at scale. The company recently previewed commercetools Cora, an AI shopping companion, and introduced new capabilities that make enterprise commerce data securely accessible to AI systems through support for the Model Context Protocol (MCP) and the Agentic Commerce Protocol (ACP) developed with OpenAI and Stripe.
commercetools announced record growth across its customer base alongside a series of milestones that reinforce its leadership in the new era of agentic commerce. As of September 2025, businesses running on commercetools processed more than $75 billion in annualized gross merchandise volume (GMV) — an over 60% increase year over year — alongside an average 30% annual revenue gain among customers. In addition, commercetools merchants generated over 500 million orders at an annualized rate. Over one billion customer records — the equivalent of one in eight people worldwide — have made a purchase through a commercetools-powered experience, placing the company among the world’s largest commerce platforms and underscoring its enterprise-level scale. Recently, commercetools advanced its product innovation and market leadership with a series of announcements that are defining how agentic commerce moves from concept to reality for global enterprises: AI innovation and previews: commercetools introduced new add-on products that make enterprise commerce data securely accessible to AI systems, enabling context-aware shopping through GenAI channels like ChatGPT and Microsoft Copilot. It also previewed commercetools Cora, the AI shopping companion, and expanded support for the Model Context Protocol (MCP) and the Agentic Commerce Protocol (ACP) in collaboration with OpenAI and Stripe — setting the foundation for agent-driven discovery and checkout transactions.
commercetools announced it has again been positioned as a Leader in the Gartner Magic Quadrant for Digital Commerce. This is the sixth consecutive year the company has been recognized with this positioning. This positioning comes amid significant momentum in agentic AI this year. In May 2025, commercetools launched the Commerce MCP and AI Hub, making backend services securely accessible to AI agents and enabling intelligent automation across existing infrastructure. The company then joined Stripe and OpenAI as a launch partner of the Agentic Commerce Protocol (ACP), establishing an open standard for agent-driven transactions. Most recently, commercetools previewed Cora, an AI-native shopping companion that maintains context and continuity across all channels and devices. Together, these innovations position commercetools as the enterprise platform for agentic commerce, giving brands the confidence to experiment today and the flexibility to adapt as standards evolve.
commercetools today announced it has joined Stripe and OpenAI as a launch partner of the Agentic Commerce Protocol (ACP). ACP is an open standard designed to help AI agents securely connect with commerce systems, complete purchases, and sync product catalogs, giving enterprises a universal path to participate in agent-driven commerce. By supporting ACP from the beginning, commercetools ensures that enterprises running on its platform can integrate once and reach customers across any ACP-compatible agentic channel. And because commercetools is built on a truly composable foundation, enterprises can just as easily adopt future protocols as they emerge. This means less complexity for IT and commerce teams and more freedom to experiment with AI-driven shopping experiences — all while retaining full control over brand, data, and customer trust. This milestone builds on commercetools’ introduction of Commerce MCP earlier this year, which gave enterprises the tools to connect AI agents with their existing infrastructure. ACP complements that work by establishing an open standard for agentic transactions, while commercetools’ AI Hub makes it practical by handling the product data, carts, orders, and checkout flows required for agent-driven commerce. Together, these innovations demonstrate commercetools’ role as the enterprise platform enabling global brands to unify commerce across every touchpoint and move confidently into the future — with more innovation still to come.
commercetools today announced it has been recognized as a Customers’ Choice vendor in the 2025 Gartner® Peer Insights™ “Voice of the Customer” for Digital Commerce report. commercetools was recognized for Overall Experience, and User Interest and Adoption. Press Release commercetools Recognized as a Customers’ Choice in the 2025 Gartner Peer Insights™ “Voice of the Customer” for Digital Commerce commercetools speaker image Sara Krypel Sara Krypel PR & Communications Manager, commercetools 89% of commercetools customers are willing to recommend the composable commerce platform to peers MUNICH, GERMANY, June 5, 2025 – commercetools today announced it has been recognized as a Customers’ Choice vendor in the 2025 Gartner® Peer Insights™ “Voice of the Customer” for Digital Commerce report. commercetools was recognized for Overall Experience, and User Interest and Adoption. According to the 2025 Gartner® “Voice of the Customer” for Digital Commerce report, 89% of commercetools customers are willing to recommend the digital commerce platform to peers. With a customer base spanning industries and business models, commercetools enables global enterprises, including Danone, Sephora, NBCUniversal and BMW, to create and scale tailored shopping experiences across any channel. Businesses leveraging commercetools, on average, experience 100% uptime, a 75% reduction in operating costs, and site speeds five times faster than competitors.
