Vantaggi
The agency director is a true creative. She can meet with a potential client, quickly assess their status, needs and opportunities and drop a bunch of relevant ideas on the table. If you're starting out in this business, being in on meetings is an education. The culture is supportive and the staff are very talented. Agency leadership in general is devoted to best practices and dedicated to working in the most agile and efficient framework. Leadership is also understanding and accommodating to needs outside the workplace. The founder provides a significant level of pro bono and consulting to nonprofits and fundraising agents in the community at large. Miranda Creative is often unrecognized for this, because the agency doesn't try to profit from its community-building work. Nonetheless, this is a business that helps people, Even when it's not getting paid.
Svantaggi
The director is used to having to do everything on her own, which speaks to her strengths and vision as an entrepreneur. There needs to be a mid-level management structure in place that enables her to step back and trust her people. The agency is pursuing both this and enhanced audience development tools and strategies for clients.