They have reached out to me for a job every year and I have interviewed with them 2 times and have never made it past the 1st interview. Confused why a recruiter reaches out to me anymore?

It was long and rigorous, often feeling extremely high pressure, with not a lot of constructive criticism. There are 5 rounds and each with a role-play. It's safe to say this is not an easy interview process. I'm not sure how they do their prospecting, but I was apparently a 'great fit' for the role - didn't show that enthusiasm during our calls.